The DNC wants to woo NFL fans in battleground states. Here's how they'll try.
The Democratic National Committee is launching what it says is the organization's first NFL advertising campaign that starts on Sunday at games located in battleground states, USA TODAY Sports has learned.
The ad campaign is scheduled to happen during Week 6 games and will feature plane banners and skywriting, according to details obtained by USA TODAY Sports.
In Las Vegas for the Raiders-Pittsburgh Steelers game, fans will see skywriting urging them to vote against U.S. Republican presidential nominee Donald Trump and for Vice President Kamala Harris, the DNC says. Planes with banners will be flying over the Arizona Cardinals and Green Bay Packers game in Wisconsin.
Similar banners will fly over the Atlanta Falcons and Carolina Panthers game in Charlotte and the Browns-Eagles game in Philadelphia.
The DNC says the skywriting in Las Vegas will read: "Vote Kamala." In Green Bay, a plane banner will read: "Sack Trump’s Project 2025! Vote Kamala!" In Charlotte, a plane banner will read: "Sack Trump’s Project 2025! Vote Kamala!"
In Philadelphia, the banner will read: "Go Birds! Sack Project 2025! Vote Kamala!"
Project 2025 is conservative blueprint composed by the Heritage Foundation for a potential Trump second term.
“It’s NFL Sunday and fans across the battlegrounds are ready to sack Donald Trump’s Project 2025 playbook once and for all," said DNC Deputy Communications Director Abhi Rahman in a statement. "Trump’s Project 2025 agenda is a dangerous plan to give him unprecedented power over our daily lives, to ban abortion nationwide, allow the government to monitor pregnancies, and give tax giveaways to his billionaire friends.
"That’s why the DNC is meeting voters where they are, with innovative skywriting and plane banners that have a simple message: the most important contest is still to come in November, and America is ready to sack Trump’s Project 2025 agenda, win the game, and cast their vote for Kamala Harris."
The DNC did something similar at a handful of college campuses in early September including the Michigan-Texas game in Ann Arbor, according to CBS News. The banner read: "JD Vance 💗 Ohio State + Project 2025."
Other banners flew over games at Penn State and Wisconsin.