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WASHINGTON (AP) — Former first lady Michelle Obama will headline a rally in Atlanta a week before the Nov. 5 election alongside celebrities and civic leaders focusing on engaging younger and first-time voters, as well as voters of color.

The Oct. 29 event will be hosted by When We All Vote, a nonpartisan civic engagement group that Obama founded in 2018 to “change the culture around voting” and reach out to people who are less likely to engage in politics and elections.

The rally is likely to help the campaign of Vice President Kamala Harris, the Democratic presidential nominee, in a closely contested state. Obama is one of the party’s best-known figures and gave a speech boosting Harris’ candidacy at the national convention in August.

It is unclear which celebrities will attend the rally but organizers noted that the group’s co-chairs include professional basketball players Stephen Curry and Chris Paul; musical artists Becky G, H.E.R., Selena Gomez, Jennifer Lopez and Janelle Monáe; beauty influencer Bretman Rock; and actors Tom Hanks, Lin-Manuel Miranda and Kerry Washington.

The group has hosted more than 500 “Party at the Polls” events across the country focused on increasing voter registration and turnout. The events have ranged from pop-up block parties in Las Vegas, Phoenix and Philadelphia to voter registration partnerships with professional sports leagues and music festivals over the past year.

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“The goal is to take the energy and momentum at the rally to the ballot box,” said Beth Lynk, executive director of When We All Vote. “We want to bring the culture, the energy and the momentum together in one big space.”

Lynk said the group chose Atlanta because of the state’s diversity and the impact that only a handful of voters can make in Georgia. About one-third of Georgia’s electorate is Black alongside rapidly growing Asian American and Latino communities. When We All Vote is focused on engaging college students on campuses in the metropolitan Atlanta area, Lynk said.

“Something that we have been hearing from young voters is that a lot of people don’t believe that their votes have power. But they do, plain and simple,” Lynk said. “We know that democracy has to work for all of us and that’s what we will be stressing at this rally.”

The rally will take place just before early voting ends in Georgia on Nov. 1, less than a week before Election Day.